CV    SHOP    CONTACT

Industry Experiences

Present 
Studio Hafi (Illustration, Branding, Design & Art Direction),
Lasalle College of the Arts (Part-time Lecturer – Creative Direction for Fashion) 

Past
Forsman & Bodenfors, WeWork, UBER, Foreign Policy Design Group, Arigin Creative Branding Agency, Equus Brand Consultant


Years in the Creative Industry
10


Clients

AWARE, Asian Civilization Museum, Epigram Books, Ethos Books, Journey East, Malay Heritage Centre, National Gallery Singapore, Formula 1: Singapore Airlines - Singapore Grand Prix, Hermès, Samsung, National Library Singapore, Vans Singapore, Tag Heuer, Peranakan Museum, Vogue Singapore, Grazia, Converse All Stars, Moom Health

Press

Lianhe ZaobaoHerWorldVICE Asia, The Straits Times, Journey East, L’Officiel Singapore, Monocle Magazine, Men’s Folio, Vogue Singapore, TimeOut Singapore, Girlsclub.Asia, Berita Harian, Sunday Bedding, Vidsee, Wonderwall


Shows / Workshops / Engagements

2024
Jalan Raya
By Zarina Muhammad, in collaboration with local artists (Singapore)


2023
The Unofficial Pasar Malam Experience

Collaboration with Studio29 & Skin+Bone

Pro Series: Zine Design
(Illustrating Recipes with HAFI)
Workshop, Library@Orchard

School of Art Design & Media, NTU
Guest speaker IDS Seminar for Year 4 Students

READ! Fest
(Illustrating Local Produce with HAFI) Workshop
, National Library Singapore

Batik Inspired Tote Bag Workshop
Vans Singapore


The Joys and Difficulties of Forging an Independent Practice
Guest speaker, Women in Design Week, Lasalle College of the Arts


Pro Series: Zine Design
(Love and Relationship Zines with HAFI)
Workshop , Library@Orchard

School of Art Design & Media, NTU
Guest lecturer for year 3 students

Singapore Art Book Fair
Participant

Galaxy Experience Space, Live drawing
Samsung, Singapore

Hermès, Live drawing
Singapore, Liat Towers

2022

Beat of the Race, Mural
Formula 1, Singapore Airlines
Singapore Grand Prix

Floorish, A new interpretation of rugs
Collaboration with Journey East & Feral

Fesyen Forward, Outdoor installation
Malay Heritage Centre, Last Kopek Raya

Textures
The Arts House, Group Show

Veneer and Visage
Supper House, Group Show

Happy House
Singapore Art Week, Group Show

2021
Co-founded SEASONINGS
magazine
with Pamelia Chia (Singapore Noodles)


2020
Good Dates Bad Dates
Solo exhibition, Practice Practice, Singapore


2019
Youth Innovative Design Festival
Group exhibition showcasing Multiple Identities of a Face
Kaohsiung, Taiwan


2015
Lasalle College of the Arts
Invited to speak to BA Level 2 students regarding the study of Masks

Singapore March!
Participated in a group exhibition in line with SG50 at the National Library



Education

2011 – 2015
Nanyang Technological University, School of Art, Design & Media
Bachelor of Fine Arts (Hons) in Visual Communication

Minor in Art History (Southeast Asian Art),
awarded the Dean's List for academic year 2014/2015

2006 – 2009
Singapore Polytechnic
School of Design
Diploma in Creative Media Design

Awarded the Goh Chok Tong Youth Promise Award Scholarship
for young talents in the art and design field in 2007.