ABOUT    SHOP    CONTACT

HAFI finds balance in understanding brand essense and marketing communications
while pushing narratives through a unique blend of storytelling and visuals.


Industry Experiences

2019 – Present
WeWork
Creative Lead
Pacific Marketing
(Southeast Asia, ANZ and Korea)

2018 – 2019
WeWork
Creative Marketing Designer
(Southeast Asia and ANZ)

2017 – 2018
Uber
Independent Designer
Asia Pacific

2015 – 2017
Foreign Policy Design Group
Designer

2014
Foreign Policy Design Group
Freelance Designer

2013 – 2015
Studio Haroobee
Art Educator

2013
Foreign Policy Design Group
Design Intern

2012 – 2013
Hello Stranger Photobooth
Props & Set Designer

2009 – 2011
Arigin Creative Branding Agency
Communications Designer

2010
Alldressedup
Commissioned Illustrator

Kichn Cafe
Commissioned Illustrator

Noise Singapore
Commissioned Illustrator

MENDAKI
Commissioned Illustrator

2009
Equus Brand Consultant Singapore 
Design Intern

UN WOMEN
Commissioned Illustrator

2008
National Arts Council
Commissioned Illustrator

2008
The Student Agency
Art Director

2008
Furry Fish Creative Studio
Design Intern
Achievements/Mentions

2021
Co-founded SEASONINGS magazine with Pamelia Chia (Singapore Noodles)

2020
Men’s Folio 
The Non-Conformist Issue
Interview

Vogue Singapore
Interview

TimeOut Singapore
Minority Artists in Singapore
Interview

Good Dates Bad Dates
Singapore
A solo exhibition

2019
Youth Innovative Design Festival
Kaohsiung, Taiwan
Partcipated in a group exhibition showcasing Multiple Identities of a Face

Girlsclub.Asia
Interviewed and featured on the website

2015
Lasalle College of the Arts
Invited to speak to BA Level 2 students
regarding the study of Masks

Singapore March!
Participated in a group exhibition
in line with SG50 at the National Library

Berita Harian
Interviewed and featured on local newspaper

2013
Berita Harian
Interviewed and featured on local newspaper

HACKED
Participated in a group exhibition
in line with The U Factory at Gillman Barracks

2011
Art Effect, Channel 8
Tangram project featured, a collaboration
with Lee Zhao Pei

IDOLISM
Exhibited illustration art work for group exhibition held at A Curious Teepee

2009
Crowbar Awards
Shorlisted as finalst for illustration piece titled, Misfits

2007
Goh Chok Tong
Youth Promise Award Scholarship
Received scholarship for young talents in the art and design field


Education

2011 – 2015
Nanyang Technological University,
School of Art, Design & Media
Bachelor of Fine Arts (Hons)
in Visual Communication

Minor in Art History (Southeast Asian Art), awarded the Dean's List for academic year 2014

2006 – 2009
Singapore Polytechnic
School of Design
Diploma in Creative Media Design